Wednesday, June 2, 2010

A long, hot summer

Good thing the recession is over. Now we just have to worry about the summer slow-down. Used to be people worked all year long. All. Year. Long. It was exhausting. And so American. We had that 'hustle'. Now no one works between Christmas and New Years, holiday weekends really extend throughout the shortened week, and just forget about the summer. No one works all summer long. We've all become... schoolteachers!

Well, here's a bit of nostalgia for you: we're still here, still at it, still cranking out great marketing materials and great promotional materials and great events and great presentations and great videos and great web sites and greatgodalmighty, pretty soon September will be here. But look out for Labor Day. It's a short week and we might just take that Monday off... being 'labor' day and all.

50 years... closing in.

We've been in business since 1961. It's a pretty long run. We're starting to think about legacies and track records and long term whatever... 50 years is like forever these days. Historic and antiquated and, well, to tell you the truth it just seems like yesterday, too. We've survived with a few lucky breaks. One is good people. We've always had them here. Good, nice, smart, solid people.

We're not the fanciest or the trendiest. We're solid, reliable, dependable. I'll take that. Sure, sometimes it's nice to be out there somewhere. We're much more about being right here somewhere. Another of our lucky breaks is great clients. Long term relationships with people who've become our friends. The folks at IBM, the people at Pepsi, the kids (listen to me!) at Heineken. And then we've been lucky to be in Westchester, where stuff happens. Business goes on. People move in. It's a place we sometimes take for granted, but lately we've come to see it as a fantastic place. Stuck between the Hudson and Long Island Sound, at the edge of New England and minutes from New York City, enough to do in the cities and towns, plenty to do outdoors as well.

It's a great place to be in business and a lucky place for us to have been these 49+ years.

OK, OK, so now we face the future. To tell you the truth (again) we look to the future with a little anxiety and a lot of excitement, both. The anxiety comes from the pressures of business. Today, more than ever we face challenges well beyond what we can control. The recession is still here for a lot of businesses and families and communities. It's not easy any more, if it ever was. Money is, what's the word for it... tight. On the other hand, the world continues to change and from change comes opportunity. Still, it must be noted, some of the change we face, a lot of it, is not good. Some is. Technology is amazing, for instance. My wife complains her cell phone drops calls from time to time. I tell her to stand at the corner of the gas station and use their pay phone (their pee phone, really) and tell me a dropped call isn't more than acceptable. The iPad is unbelievable. The thought some years ago was that we'd need one device for everything. That was the holy grail. But our cars have computers and our toasters have them and our cell phones are computers and the laptop for work and the desktop at home... we're all connected in countless ways. But that iPad might just do just about everything right. I'm gonna get me one.

But not just yet. 1. I hate standing on lines and 2. it needs to do what I said, which is to do everything. It's close.

Where was I? Oh, yes. Closing in on 50. We've managed to survive and might just for another 50, with that same degree of luck and hope and compassion and capability we've managed to convey for these last 50.

And the funny thing is... I'll still be here. Damn it.