What's New at Everett Studios
Monday, November 4, 2013
Everett Studios produces the 2013 Annual Report website for Towers Watson
Recently Everett Studios produced the 2013 Annual Report website for Towers Watson. We worked closely with their internal design and standards departments to to create this elegant and informative annual report. Did we mention we did it in one month!
See it here!
http://www.towerswatson.com/annualreport
Friday, October 11, 2013
Everett just finished up a new logo and website project for a client. It's a site to promote a luxury apartment community along the Hudson River. The site boasts a clean look and feel, a high-end content management system on the back-end so the client can update the site themselves and its built on a responsive framework so it looks good on mobile.
http://www.rivercrestonthehudon.com
http://www.rivercrestonthehudon.com
A selection of Point of Sale materials we recently printed for a nearby agency. Small quantities, some die-cutting, some laminated... quick turn-around.
Thursday, October 3, 2013
Here's a 16 foot tall trade show booth we built for St Killian, an
imported European beer company for their booth in Las Vegas
at this year's NBWA. We designed it, built it, packed it, shipped it,
and installed it in Las Vegas. Then we tried their products. All of them.
And they import about 120 brands. Needless to say, blackjack was a
money- losing proposition.
Friday, September 20, 2013
No job too big...
We made a model of the earth, a significant percentage smaller than the
original, created in plastic since we're wearing the old, all-natural
one, and smacked it up on the wall to see if it would stick. How
irreverent. Sorry. How about this: We took the Smarter Planet symbol
IBM has used these last few years and created it in a 36" version and
installed it in their offices in New York City. It took a few minutes
to hang, once we got the hang of it. It's up... and it stuck.
Tuesday, August 20, 2013
Lost? New York Pedestrian Maps Are Coming...
Below is a New York Times article about how the NYC Transportation Department is
installing a network of over 400 pedestrian maps around city streets. Everett Studios is
manufacturing the maps. That entails printing each map graphic onto a clear adhesive
film and mounting it to the back of tempered glass about six feet tall with varying widths.
Once we add security hardware, they are shipped to the Transportation Department for
installation.
It is the local traveler’s private shame — all-consuming as the numbered streets disappear, or at the top step of an unknown subway exit, or maybe a half block away from the station, at the unfamiliar intersection where the truth is inescapable.
You are a New Yorker. Your inner compass has betrayed you. You, dare say it, may even be lost.
On Monday, the city announced a possible remedy for the uncertain: a
new, $6 million network of pedestrian maps, oriented in the direction
that the viewer is facing — so that someone looking east from Lower
Manhattan, for instance, might find the Brooklyn Bridge at the top of
the display.
The maps, to be installed on sidewalks and inside subway stations, will include the locations of transit hubs and bike lanes, as well as estimated walking times for pedestrians.
The maps, to be installed on sidewalks and inside subway stations, will include the locations of transit hubs and bike lanes, as well as estimated walking times for pedestrians.
By summer’s end, about 100 of the maps will be installed, according to
the Transportation Department, with plans to expand citywide over the
next year.
“We all know that feeling of being turned around,” Janette Sadik-Khan,
the city’s transportation commissioner, said at a news conference beside
a newly installed map in Chinatown.
A department study, based on a survey of 500 pedestrians, found that one-third of New Yorkers could not say which direction north was. Fourteen percent of residents and 27 percent of visitors could not name the neighborhood or borough in which they were being surveyed. And nearly 10 percent of locals admitted they had gotten lost in the previous week.
A department study, based on a survey of 500 pedestrians, found that one-third of New Yorkers could not say which direction north was. Fourteen percent of residents and 27 percent of visitors could not name the neighborhood or borough in which they were being surveyed. And nearly 10 percent of locals admitted they had gotten lost in the previous week.
“There is a clear need for this system,” Ms. Sadik-Khan said.
Midtown Manhattan; Prospect Heights, Brooklyn; and Long Island City,
Queens, are among the other neighborhoods set to receive maps during the
program’s introduction this summer. The maps can already be found on
the more than 300 bike-share kiosks installed in Manhattan below 59th
Street and in parts of Brooklyn. And the Metropolitan Transportation
Authority plans to replace its network of neighborhood maps — posted in
each station near the turnstiles — with a version of the new maps.
Beside a station entrance at Canal Street on Monday, examples of subway
dislocation persisted. Riders reached street level, fumbling for their
phones (and the maps they supplied) before making their first moves.
Others turned sharply as they exited, then doubled back to reconsider.
A survey of 10 New Yorkers, conducted near Centre and Canal Streets —
where no numbered street signs could be consulted — suggested that the
Bloomberg administration’s data may even overstate the city’s collective
sense of direction.
Four respondents correctly identified which direction was north on their
first try. Two pointed south, one pointed east, and one could not
hazard a guess. The remaining two pointed west, including one man who
consulted a compass app on his smartphone before guessing.
“This way,” the man, Eric Rahman, said in front of the small gift shop
he operates, stretching an arm along Canal Street, as his app seemed to
instruct.
He was informed of his mistake. “Hold on,” he said, punching at the phone again.
The city might be wise to install the maps in front of his shop, if only
to give a second opinion. Mr. Rahman said he often helped passers-by
who asked for directions.
Wednesday, June 26, 2013
Recently Everett produced a one day meeting for Pernod Ricard in Manhattan.
Recently
Everett produced a one day
meeting for Pernod
Ricard in Manhattan.
The event was held at the Marriott Marquette. The morning
segment’s objective
was to update employees about general company business. It was
webcast to
employees at about 100 locations around the country. There was a
“live”
audience of about 300 people at the hotel. There were four
presenters including
Pernod Ricard’s President and CEO. Everett
produced the show including all graphics, room décor, lighting,
live video
coverage, and technical requirements for the webcast.
After
lunch the agenda focused on broader issues within the spirits
industry. The
“live” audience grew by about 50 additional guests.
Presentations were given by
representatives from the United
States
and France;
and there was a keynote speaker. As with the morning meeting, Everett
produced the business presentations
and graphics, as well as handled all technical support. There
was video
coverage for archival purposes, but no webcast.
It was
a great meeting from Pernod Ricard’s perspective because the
webcast segment
gave senior managers a cost effective way to reach a majority of
U.S.
employees
with important corporate business.
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